Yubo Chen (陈煜波)
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Assistant Professor of Marketing McClelland Hall 320, Eller College of Management University of Arizona, Tucson, Arizona 85721 Phone: (520) 621-3738 Email:
Fax: (520) 621-7483
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Yubo Chen (陈煜波)
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Assistant Professor of Marketing McClelland Hall 320, Eller College of Management University of Arizona, Tucson, Arizona 85721 Phone: (520) 621-3738 Email:
Fax: (520) 621-7483
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EDUCATION
Ph.D., Marketing, University of Florida, 2004
Master of Engineering, Systems Engineering, Southeast University, Nanjing, China, 2000
Bachelor of Engineering (highest honors), Industrial Management Engineering, Southeast University, Nanjing, China, 1997
RESEARCH INTERESTS
Social Interactions / Social Networks
Corporate Social Responsibility / Sustainability
Innovation and Diffusion
Marketing-Finance Interface
Chen, Yubo and Jinhong Xie (2008), “Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix,” Management Science, 54 (3), 477-491.
**Previous version: “Online Consumer Review: A New Element of Marketing Communications Mix” (on SSRN's Top 10 All Time Download List for "Quantitative Marketing: Marketing Mix Decisions" Category)**
Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters, 16 (3/4), 415-428.
Chen, Yubo and Jinhong Xie (2005), “Third-party Product Review and Firm Marketing Strategy,” Marketing Science, 24 (2), 218-240.
TEACHING
Marketing Models (PhD), Marketing Strategy, International Marketing
HONORS AND AWARDS
2007~2008 Eller College Dean's Teaching Innovation Award, University of Arizona
2006, 2007 Joseph W. Newman Memorial Award, Marketing Department, University of Arizona
2004, 2007 Certificate of Appreciation, Eller College Student Council, University of Arizona
2004 Outstanding Educator of Higher Education, University of Arizona Student Alumni Association
1999~2003 Grinter Fellowship, University of Florida
1998 Liu Yonglin Elite Fellowship, Graduate School, Southeast University
1997 Valedictorian, Southeast University
1997 Distinguished Graduate Award, Southeast University
PROFESSIONAL ACTIVITIES
Member: Institute for Operations Research and the Management Sciences (INFORMS)
American Economic Association (AEA)
International Network for Social Network Analysis (INSNA)
Referee for: Journal of Marketing
Managerial and Decision Economics
ACM Transactions on Internet Technology
Journal of Family and Economic Issues
OTHER LINKS
Research Report @ The Eller Times
International Word-of-Mouth Marketing Conference
Brand Science Institute Research Blog
