value = f (utility of a thing, the environmental conditions at the time of evaluation, and the  circumstances of the evaluator at the time of valuation) (Sinden & Worrell, 1979).  Citation
	A value is an enduring conception of the preferable which influences choice and action.   There are held values and assigned values.                              preference   Held values -------------------> Assigned values                          relationships   Held values provide (at least partially) a basis for the preference relationships which result in the expressed relative importance or worth of objects.  This relative importance or worth we call assigned values (Brown, 1984).   Citation
	Values are principles or ideas in which groups and inviduals may believe strongly and which guide their respective behaviors.  They are of two types:  procedural and substantive.    Morals relate to principles of right and wrong in behavior.   Ethics refer to sets of moral principals or values and/or the discipline concerned with the study of moral philosophy (Amundson, 1991).   Citation
	From the Latin valere, to be strong, to be worth.  Citation
	10. values,  Sociol. the ideals, customs, institutions, etc., of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy.     — Syn. 1. utility. VALUE, WORTH imply intrinsic excellence or desirability. VALUE is that quality of anything which renders it desirable or useful: the value of sunlight or good books. WORTH implies esp. spiritual qualities of mind and character, or moral excellence: Few knew her true worth.  3. cost, price. 18. prize. See appreciate.  Citation  .

 

 

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