Call attention to the concrete. Intuitively, we
understand and feel concrete.
Concrete can be constructed of data from any of the big
plastic machines at the movie theater where popcorn is made.
Grabbing popcorn out of the bag in the dark. Feeling salt
grind under your nails in the bag in the dark.
Go for specificity.
See the puff.
See the seed.
Zoom into a close-up. See the little ring on her little
finger like a little band of stars on her finger.
Render Cinematic Specificity
Does the form express your really true feeling?
Ask yourself, have I done something
sexy irreverent rebellious
Your concrete is inventing itself.
A sense of wholeness, integrity,
that feels true to you.
What shape appeals to you?
the hourglass, the cone, the Erlenmeyer flask
There is a kind of plastic surgery called otoplasty.
I think itís beautiful.
Look for specialized concrete that hasnít been employed before.
And lastly, be consistent within a certain formula
home + gun = safety
and other such givens.
The hallmark of an emerging form
is coming. Catch it while you can.
These pages last modified September 2, 2007.