recommendation report

Your team's target document is a collaboratively written recommendation report which comments upon the potential for either the construction and maintenance of a web page (feasibility study) or revisions to an already existing page (usability study). This document should effectively mediate between the client's needs and the course's goals for this project. That is, your team's work should reflect consideration of both the client's desires and resources and the class's criteria for the research and production of a professional recommendation report.

Your completed 1st Draft of the Recommendation Report should be emailed to me and your assigned peer response team by 7:00pm on W, 4/19 and your polished Final Draft is due by 7:00pm on R, 4/27.


The purpose of the report is to communicate directly to the client, both visually and verbally, feasible steps that its organization could take in order to better utilize the potentials of the web. Your recommendations should focus upon a few well-researched options that the client could implement immediately. These options, however, also must enhance the client's long term web communications plans.

report sections

Your 7-9 page (not including appendices), single-spaced, full-blocked report should integrate visuals throughout and will have 7 main components:
1. Title page

2. Overview

3. Analyses

4. Recommendations



5. Cost Analyses

6. List of Resources

7. Appendices

description of report sections

Your recommendation report, addressed directly to the client, must include the following sections.

title page
Should include the title of the report, the client for which the report is produced, the authors' names, and the date on which the report is submitted to the client.

Should provide a brief description of the report including a general analysis of the client's needs and the team's proposed responses to those needs.

Should contextualize the report within the larger project. That is, this section should provide a brief history of your field research. This discussion should contextualize your team's research so that the client can understand better the process that your team followed in order to formulate its recommendations.

As mentioned above, your team should highlight a few manageable options that the client can implement in order to meet its long-term web-communication goals. Whether you are conducting a feasibility or usability study, each of your recommendations should include the following 3 components:

description should explain to the client the steps or actions that you are advocating. Your description should provide specific details from your research in relationship to the client's context.

rationale should explain the why of your support of this particular action; explain to the client both why your team sees this action as feasible and how this action will benefit the client both immediately and in the long term.

plan should describe to the client the specific steps necessary for the implementation and maintenance of this recommended action. Your discussion should also include a timeframe for these steps. Again, provide specific details from your field research.
cost analyses
Should provide an analysis and estimate of the cost factors involved in your client's implementation and maintenance of your team's recommendations. In addition to your written summary, your team should provide this information to the client in the form of table(s) which break down the costs for each recommendation as well as for all the recommendations combined. Some cost factors to consider include personnel, hardware, software, internet access, maintenance, etc.

list of sources
Should reference all internal and external sources consulted throughout the research process including those sources related to costs and expenditures. These sources should be formatted following APA style guidelines. For instructions, consult Purdue's Online Writing Lab.

Should include documents that support and enhance your recommendations to the client. Potential attachments include technical documentation, instructions, glossaries, illustrations of pages, a diagram of potential web page layout, etc.


Other Client Web Project Links:
Formatting Reference | Project 3 Overview | Client Criteria | Client Research | Oral Progress Report | Considerations for OPR

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