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Dr.Merrie Brucks
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Merrie Brucks is Associate Professor of Marketing and
Psychology
at the University of Arizona. She
received her Ph.D in Marketing in 1984 from Carnegie-Mellon University.
Merrie has published several papers in the Journal of Consumer Research
on a variety of topics: information search behavior, children's responses
to advertising, bargaining, memory for advertising, categorization,
and introspective research methods. Research on nutrition information
disclosure and advertising to children has been published in the Journal of
Public Policy and Marketing.
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Her current research in the cognitive stream
focuses on price and brand name inferences, memory, expert judgement,
while research in the public policy/social issues stream examines alcohol
advertising and media portrayals of women. Merrie currently serves on the
Editorial Boards of the Journal of Consumer Research and the Journal of
Marketing, and was a Treasurer of the Association for Consumer Research (ACR)
in 1993. She is cochairing the 1996 ACR Conference to be held in Tucson, Arizona.
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Readers can contact Dr. Brucks at Marketing Department,
McClelland Hall 320, University of Arizona, Tucson, Arizona 85721.
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Last Updated: 12/02/1995